Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for claiming “hotness comes in all shapes and sizes,” while depicting only one size: Small. The average American woman is a realistic size 14, but the models in Levi’s’ ad all appear to be in the low single digits. In fact, the only noticeable change from figure to figure is an increasingly protruding backside. Reached for comment, a Levi’s spox says the ad is from last year, and is by no means “representative of all women’s body types across the globe.” (No guh.) The Curve ID line claims to offer relief for curvy women who have a hard time finding a pair of jeans to fit their shape. But Levi’s choice of cuts suggests a hint of judgement. There’s “Slight,” “Demi,” “Bold,” and the recently introduced “Supreme.”  [shine / ontd.]
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Badvertisment of the Day: A controversial ad for Levi’s controversial “Curve ID” brand of jeans has drawn fire for claiming “hotness comes in all shapes and sizes,” while depicting only one size: Small.

The average American woman is a realistic size 14, but the models in Levi’s’ ad all appear to be in the low single digits. In fact, the only noticeable change from figure to figure is an increasingly protruding backside.

Reached for comment, a Levi’s spox says the ad is from last year, and is by no means “representative of all women’s body types across the globe.” (No guh.)

The Curve ID line claims to offer relief for curvy women who have a hard time finding a pair of jeans to fit their shape. But Levi’s choice of cuts suggests a hint of judgement.

There’s “Slight,” “Demi,” “Bold,” and the recently introduced “Supreme.” 

[shine / ontd.]

(via dawnbananas)

Source: thedailywhat

1463 Notes/ Hide

  1. eviestumbler reblogged this from mellymodolls and added:
    Wow I had to look very carefully to notice their butts went from flat to full….but yeah they’re all skinny- I wonder who...
  2. penniesdownawell reblogged this from iv0ry-t0wer
  3. iv0ry-t0wer reblogged this from stateless1972
  4. theb4sics reblogged this from stateless1972
  5. elliewyant reblogged this from stateless1972
  6. stateless1972 reblogged this from thedailywhat
  7. subliminaladjectives reblogged this from gethustle
  8. mygoattotes reblogged this from stained-tea
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  10. ilikeyousunshine reblogged this from brandnewbirks
  11. brandnewbirks reblogged this from jjahn0
  12. jjahn0 reblogged this from thedailywhat
  13. brasiliant reblogged this from thedailywhat
  14. secretcervix reblogged this from rosietheriotgrrrl
  15. soulofapoet reblogged this from rosietheriotgrrrl and added:
    This is a very very sad and incredibly epic fail. They look like they’re all just about the same size. There may be a...
  16. onamissionjustkeepbreathing reblogged this from nightchimes and added:
    If they had just left out the “and sizes” portion of that add, we wouldn’t be having this conversation. The bottom...
  17. missentitlement reblogged this from lafilleboheme
  18. 1-9-4-0 reblogged this from artemistic
  19. glitterandpebbles reblogged this from artemistic
  20. artemistic reblogged this from thedailywhat
  21. lafilleboheme reblogged this from thedailywhat
  22. dypsomaniacc reblogged this from lerzables and added:
    It’s just different size asses -.-
  23. lerzables reblogged this from sweatontheflattrack
  24. onceuponafemmeslash reblogged this from dieintherain and added:
    SUPREME IS A FUCKING PIZZA, NOT A BODY TYPE
  25. piarrylovescupcakes reblogged this from thedailywhat
  26. lastdayofautumn reblogged this from beautyandterror
  27. dieintherain reblogged this from sweatontheflattrack
  28. thehoodlumchronicles reblogged this from treebeardoffangorn
  29. stephaniemiranda reblogged this from dangerrevolt
  30. dangerrevolt reblogged this from sweatontheflattrack and added:
    The Latina would be the one with a booty -__-
  31. localyolk reblogged this from sweatontheflattrack